In a refreshing turn of events, Molson Coors, the company behind popular beer brands like Miller Lite and Coors Lite, is pulling back on its “woke” corporate initiatives. The decision comes as a growing number of companies across the country are rethinking their diversity, equity, and inclusion (DEI) programs in the face of conservative backlash.
For years, corporate America has been under increasing pressure to adopt progressive ideologies, focusing on DEI initiatives that often prioritize identity politics over actual business performance. But now, thanks to the efforts of conservative activists and public pressure, companies like Molson Coors are finally waking up to the reality that many Americans have had enough.
Molson Coors has reportedly decided to stop participating in the Human Rights Campaign’s controversial scoring system, which ranks companies based on their LGBTQ+ inclusion. This move alone is a significant win for those who have been calling out the ridiculous virtue-signaling that has taken over corporate America. By stepping away from this ranking system, Molson Coors is sending a clear message: they’re more interested in brewing quality beer than playing the woke game.
The company is also moving away from supplier-diversity goals, which required businesses to source inputs from minority- or women-owned companies. These quotas, designed to fit a politically correct agenda, often undermine true merit and business performance. Molson Coors made it clear in an internal memo that starting next year, their executive incentives will focus on actual business results—not arbitrary “aspirational representation goals.” This is a breath of fresh air in a corporate world that has long been obsessed with identity politics at the expense of success.
Importantly, Molson Coors reassured employees that these changes won’t affect their benefits or the company’s internal culture, stating, “This will not impact the benefits we provide our employees, nor will it change or diminish our commitment to fostering a strong culture where every one of our employees knows they are welcome at our bar.” In other words, the company isn’t turning its back on inclusion, but it’s ditching the corporate obsession with “woke” checklists.
Conservative activist Robby Starbuck, a key figure in exposing the flaws of these woke business practices, commented on this shift, saying, “Somebody just had to press the cards. The majority of CEOs in America are very happy to have an excuse to get rid of this stuff.” And he’s right. Many CEOs, while initially going along with the woke crowd, are now realizing that pandering to a small, vocal minority is bad for business. The tide is turning.
This isn’t just a one-off story, either. As the American Tribune has reported, Starbuck has been instrumental in calling out major corporations, including Harley-Davidson. His activism helped expose the company’s bizarre DEI practices under CEO Jochen Zeitz. Harley’s focus on pushing woke ideologies, from LGBTQ+ training to sponsoring drag queen events for children, raised eyebrows among loyal customers and even led to backlash from within the motorcycle community itself.
The lesson here is simple: Americans are tired of corporations pushing political agendas instead of focusing on what they do best. Whether it’s brewing beer, building motorcycles, or anything in between, companies succeed when they serve their customers, not when they bow to woke ideologies. Molson Coors’ decision to scale back its DEI efforts is just the latest sign that the woke wave may finally be losing steam—and that’s something we can all raise a glass to.
