Another once-great company has learned the hard way: go woke, go broke. Luxury automaker Jaguar — a brand once synonymous with British elegance, performance, and prestige—has seen its European car sales collapse by a jaw-dropping 97.5% in just one year. And conservatives aren’t surprised. This is exactly what happens when you ditch tradition, mock your loyal customer base, and hand your brand over to radical ideologues.

In April 2025, Jaguar sold just 49 cars in all of Europe. That’s not a typo. Forty-nine. Compare that to April 2024, when Jaguar moved nearly 2,000 vehicles across the continent. This epic nosedive now ranks among the most humiliating failures in automotive history.

The downfall can be traced to Jaguar’s ill-conceived and laughably tone-deaf “Copy Nothing” ad campaign, which featured bizarrely dressed models spouting nonsensical woke buzzwords—none of which had anything to do with cars, driving, or performance. The commercial was instantly mocked by conservatives, car lovers, and even casual observers who wondered what on earth Jaguar was thinking.

But the ad wasn’t just a bad marketing decision—it was a declaration of ideological surrender. Jaguar announced it was abandoning gas-powered vehicles and would only be selling electric cars going forward. That move alienated their traditional base—car enthusiasts who loved Jaguar for its muscular engines, sleek styling, and iconic British craftsmanship.

One prominent conservative influencer put it bluntly: “THEY SOLD LESS CARS THAN A SMALL DEALERSHIP.” Indeed, Jaguar’s April sales figure wouldn’t even keep the lights on at a suburban auto lot.

Social media was ablaze with mockery. One user joked, “They went from an iconic Jaguar emblem to some weird gender-symbol-looking thing. What did they expect?” Another said, “How do you destroy a legacy brand in one move? Simple. You let gender activists and climate fanatics run your marketing department.”

The collapse wasn’t just symbolic—it was logistical. Jaguar halted production of nearly all its gas models, leaving dealerships with empty showrooms. The only model left, the F-Pace SUV, quickly ran out of stock. Buyers were left confused and frustrated—many just walked away.

One commenter shared a personal story about a co-worker who bought a Jaguar over a Tesla for the brand’s prestige—only for the car to break down within weeks. “Junk,” the user wrote. “She regrets it every day.”

And perhaps the most chilling takeaway came from another conservative voice: “The genderqueer extremists responsible for Jaguar’s rebrand DO NOT CARE about the brand’s collapse. That was the point. The goal wasn’t profit—it was destruction. And they succeeded.”

Even respected economists weighed in. “Jaguar scrapped the cars people loved and replaced them with overpriced electric models no one asked for. This was predictable.”

This is what happens when a company trades heritage and horsepower for hashtags and hyper-politics.

Jaguar, once a symbol of refinement and engineering prowess, is now a cautionary tale. When you abandon your identity to appease the woke mob, you don’t just lose your customers—you lose your soul.

Let the rest of corporate America take note.