In a classic case of “play stupid games, win stupid prizes,” an Idaho salon owner has found herself in hot water—and her business in a tailspin—after lashing out at Trump supporters with inflammatory rhetoric. Tiffney Prickett, the owner of Voiage Salon in Coeur d’Alene, is facing a mass exodus of clients after she branded supporters of President-elect Donald Trump as “racist, homophobic, and misogynistic.”
In a now-viral TikTok video, Prickett admitted that her customers are “dropping like flies” and that she’s “suffering the consequences of my own action” after her tirade alienated a large portion of her clientele. One former client even sent her husband to the salon to demand a refund for pre-purchased gift cards.
“So this is me suffering the consequences of my own action,” Prickett said, recounting the fallout. She explained that the client was offended by her stance that “if you support a racist, homophobic, misogynist rapist… you are in fact those things.” The client, who had been loyal for 15 years and had even invited Prickett to family events, decided she could no longer patronize the salon.
Prickett, however, showed no remorse for the loss of the relationship or the financial hit to her business. Instead, she doubled down, claiming that she didn’t want to deal with Trump supporters anyway. “I knew that that whole family were Trump supporters,” she said, adding, “I don’t have a problem with you being a Republican. I have a problem with you wanting to strip human rights away from people.”
Despite failing to cite any specific examples of how Trump supporters or the president-elect are “stripping human rights away,” Prickett remained steadfast in her hostility. In a follow-up video, she revealed that the exodus of clients had only grown. “They’re dropping like flies,” she lamented.
Her defiance continued as she declared that she’d “rather go work at Chipotle” than allow Trump supporters to feel comfortable at her salon. “I’m reaping what I sow,” she admitted, but insisted, “I stand by what I said.”
This saga offers a stark reminder of the consequences of injecting divisive politics into the workplace. Coeur d’Alene is a community known for its conservative leanings, and many residents didn’t take kindly to being insulted for their political views by someone they once supported professionally.
While Prickett may claim moral high ground, her actions highlight the risks of alienating customers in an increasingly polarized climate. Businesses thrive on relationships, trust, and mutual respect—qualities that seem to have taken a backseat to her desire to grandstand on social media.
For those who claim to champion tolerance, Prickett’s behavior ironically reveals the opposite. She turned on long-standing clients, conflating their support for a political figure with personal attacks on their character. Her refusal to reflect on the fallout, instead choosing to dig her heels in, underscores a troubling lack of self-awareness.
Ultimately, this situation serves as a cautionary tale: businesses that choose to alienate their customer base for fleeting social media clout may find the price far higher than they expected. For Prickett, the lesson may come too late.
