It was bound to happen eventually—Bigfoot, the legendary beast long debated by hunters and conspiracy theorists alike, has now become a TikTok sensation. A video allegedly capturing the elusive creature in what could be the clearest footage to date has sent the internet into a frenzy. But as with many modern-day viral moments, not everything is as it seems.
The clip, which has garnered over 1.2 million views, was shared by user @E_ManAlfaro, who claims to have stumbled upon the fabled Sasquatch while hiking in the Parallel Forest near Lawton, Oklahoma. In the brief but dramatic 10-second video, the creature—covered in a thick, orange fur—can be seen lounging by a tree, sniffing flowers in a scene that could easily pass for a beef jerky commercial.
“I really think I caught a f—king Bigfoot on camera,” the videographer captioned, expressing shock at what he described as the “scariest moment of my life.”
However, as the video went viral, it didn’t take long for skeptics to emerge. Some TikTok viewers pointed out the suspicious similarities between this “Bigfoot” and a costume featured in a popular Jack Link’s beef jerky ad campaign. Others sarcastically chimed in with comments like, “It’s nice to see real footage of a real Bigfoot,” mocking the outlandish claims.
As it turns out, the Bigfoot sighting was part of an advertising campaign for the Bigfoot Head Shop in Lawton, Oklahoma. Yet, even when the truth came to light, the TikTok creator doubled down on his story, insisting that he hadn’t set out to deceive viewers. Instead, he claimed he was simply enjoying a day of sightseeing when he noticed something unusual in the distance.
@e_man580 Scariest moment of my life and I really think I caught a fucking Bigfoot on camera in parallel forest. I wakes just doing some sight seeing and enjoying the day and saw something in the distance. Im still shaking as I type this. #bigfoot #sighting #oklahoma #parallelforest #fyp #scared ♬ original sound – E_ManAlfaro
Despite the ad campaign revelation, the incident underscores a broader trend. In a world where social media dominates our attention spans, stunts like this can easily manipulate public perception. The mainstream media often elevates stories like these without much scrutiny, playing into the hands of marketing teams eager to go viral. Meanwhile, more serious issues are left in the dust.
What’s truly concerning, though, is how eager some viewers are to believe—even if the evidence seems shaky at best. This speaks to a larger cultural shift, where entertainment and fantasy increasingly blur the lines between fact and fiction. Whether it’s Bigfoot, UFO sightings, or other conspiracies, people are quick to embrace the absurd if it means a good story or social media clout.
And let’s not ignore the economic motivations behind such viral moments. As inflation continues to hit Americans’ wallets, businesses are turning to creative (and often misleading) ways to draw attention. Whether it’s gimmicky ad campaigns or TikTok stunts, corporations are desperate to grab eyeballs, knowing that an outrageous claim will spread faster than a boring old billboard.
So, was this the real Bigfoot or just another hoax? Well, that depends on who you ask. For many, it was simply a clever marketing ploy that played into America’s fascination with myths and the unexplained. For others, it’s yet another reminder that we live in an era where viral fame takes precedence over facts.
In the end, this so-called “Bigfoot sighting” tells us more about the state of our culture than it does about the existence of a mythical creature. While it’s fun to indulge in the fantasy for a moment, let’s keep our feet on the ground—and our skepticism intact.
