In a resounding announcement that sent shockwaves through the world of sports sponsorship, UFC President Dana White revealed that Bud Light, in partnership with Anheuser-Busch, would once again grace the Octagon as the official beer of the Ultimate Fighting Championship (UFC).

This reunion between Bud Light and UFC is more than just a business deal; it’s a testament to the power of shared values and community impact. The decision to rekindle this partnership follows months of controversy that Bud Light faced last spring, but it’s grounded in a commitment to a common cause.

Over a decade and a half ago, Bud Light was the UFC’s original beer sponsor, and today, they have come full circle with a multiyear deal set to redefine the experience for fans. Starting in 2024, Bud Light will become an integral part of UFC broadcasts and online content, promising thrilling collaborations and celebrations for their passionate fanbase.

Dana White, the charismatic CEO of UFC, couldn’t hide his excitement as he declared, “Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together.” For White, this partnership goes beyond profits; it’s about shared values and a mutual commitment to what the UFC brand represents.

“The decision to go with Anheuser-Busch and Bud Light was an easy one for me,” White stated emphatically. He acknowledged that while not everyone might agree with every business decision made by UFC or Anheuser-Busch, their alignment on core values took precedence. It’s a strategic move driven by a genuine connection between two giants in their respective fields.

Brendan Whitworth, the CEO of Anheuser-Busch, echoed White’s sentiments, highlighting their legacy of being at the forefront of iconic sporting moments. “As one of the largest and longest-standing sport sponsors, we are excited to work with UFC to celebrate our passionate fans while always making a positive impact in communities across America,” Whitworth proclaimed.

Replacing Modelo as the UFC’s official beer partner, Bud Light brings more than just a beverage to the Octagon. White pointed out Bud Light’s significant contributions to employment, particularly for veterans, and its substantial investments in U.S. agriculture. “These guys employ 65,000 Americans, thousands of vets they employ. They spend over $700 million a year with U.S. farmers,” White emphasized.

It’s undeniable that Bud Light faced adversity when it partnered with transgender activist Dylan Mulvaney for an Instagram ad about March Madness, sparking controversy and plummeting sales. Yet, amidst the tumult, not all of Bud Light’s loyal fans abandoned the brand. Kid Rock, whose video dismissive of Bud Light went viral, was later seen enjoying the beer at an event in August, hinting at the possibility of reconciliation and trust rebuilding.

The UFC’s partnership with Anheuser-Busch, bringing Bud Light back as its official beer, is a strategic move rooted in shared values and a commitment to community impact. Despite the controversy and backlash against Bud Light, UFC’s leadership sees this partnership as an alignment of core values and a positive step forward.

As these two giants reunite, the sports world eagerly anticipates how this partnership will unfold and what it will bring for the passionate fans and communities they serve.

In a world where sports and values collide, the UFC and Bud Light have once again stepped into the arena, ready to inspire, celebrate, and make a difference.