In the midst of a challenge over its endorsement deal with transgender influencer Dylan Mulvaney, Budweiser has released an inspiring and patriotic advertisement to uplift audiences.
Last Friday, Budweiser released a patriotic advertisement on social media featuring one of their renowned Clydesdale horses touring the US from New York City to the Grand Canyon. As it passed through numerous American heartland scenes, a narrator intoned an inspirational message that moved many hearts.
“This is a story bigger than beer,” in the ad, a narrator passionately states. “This is the story of the American spirit.”
While the advertisement plays, a magnificent Clydesdale horse gracefully trots past some of America’s most cherished landmarks and sites. From bustling New York City to Washington DC’s iconic Lincoln Memorial and beyond – the country is on full display as its vast landscape stretches from small towns to farmland.
The advertisement culminates with a powerful image of two people unfurling an American flag while the other places their hand over their heart in tribute.
“Brewed for those who found an opportunity in challenge and hope in tomorrow,” as the majestic horse strides past two individuals raising a flag and the iconic Lincoln Memorial, the ad’s narrator says.
As Anheuser-Busch continues to grapple with public criticism surrounding the collaboration between Bud Light and Mulvaney, the company released a celebratory ad campaign that captures the spirit of patriotism.
Anheuser-Busch has taken a hit on its revenue due to the boycotts that have spread across the nation. According to an interview with Fox Business News, one Missouri bar saw sales of bottled Bud Light decline by 30%, and draft beer sales plummeted by 50%.
Longtime iconic members of Budweiser’s marketing campaigns, the famous Clydesdales, have been swept up in the ongoing controversy.
Last week, a Budweiser distributor in Missouri made the difficult decision to cancel all their events that featured horses due to safety precautions for its employees. According to The New York Post, this was done out of an abundance of caution.
“We aren’t going to comment on the issue … everything is still sensitive in social media,” an executive said.
On Friday, Anheuser-Busch CEO Brendan Whitworth put an end to the silence by delivering a statement declaring that the company never meant to cause division among people.
“We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere,” Whitworth said. “We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”
Anheuser-Busch failed to instantly reply to Fox News’ request for comment regarding the advertisement.