It seems Dylan Mulvaney still doesn’t understand why millions of Americans rejected Bud Light’s disastrous attempt at “woke” marketing. The transgender activist and social media influencer appeared on ABC’s *The View* on March 10 to promote an upcoming book, *Paper Doll: Notes from a Late Bloomer,* while reflecting on the beer brand’s catastrophic partnership that alienated its customer base and sent Anheuser-Busch into a tailspin.
For those who need a refresher, the controversy began in April 2023 when Bud Light put Mulvaney’s face on a can to celebrate “365 Days of Girlhood.” The backlash was immediate and fierce, as conservatives—and everyday beer drinkers—ditched Bud Light in protest. Sales plummeted, Bud Light lost its status as America’s top beer, and the brand has yet to recover from the financial and cultural fallout.
On *The View,* Mulvaney reminisced about the ill-fated campaign, saying, “Well, I will start by saying I love beer, and I always have.” While that statement alone might be surprising to Bud Light’s traditional customer base, Mulvaney then admitted to being blindsided by the scale of the backlash.
“So, I mean, when I took that deal, I didn’t think anything of it, because I was like, ‘Oh, this is perfect.’ It felt like an organic thing to do, and it was just another part of me,” Mulvaney claimed.
That lack of self-awareness is astonishing. Did no one at Bud Light—or in Mulvaney’s orbit—pause to consider that the beer’s core audience might not be thrilled about an activist with a highly controversial agenda suddenly becoming the face of their product? Bud Light wasn’t just pushing a marketing gimmick—it was openly signaling its embrace of far-left gender ideology at the expense of its loyal customers.
Mulvaney lamented having become the “poster child” for the controversy, saying, “I realized I had become the poster child for this thing when [being] trans is just a small part of me.” The influencer also suggested a lack of support, adding, “I didn’t have all the resources” to deal with the situation.
Rather than acknowledging that Bud Light’s downfall was caused by alienating its core consumers, Mulvaney framed the controversy as a personal struggle. “People see me as this, like, eternal optimist, but I think sometimes the people that are seen that way are often the ones that are hurting the most,” Mulvaney said.
Mulvaney then claimed that what brought the most joy was “gender euphoria” and described the backlash as a “mind game.” Predictably, there was no reflection on how the partnership was out of touch with everyday Americans who just wanted to enjoy a beer without a side of activism.
Mulvaney ended by crediting the “trans women” in the activist’s life for providing support, saying, “That’s what got me through.”
As if the segment weren’t already steeped in left-wing delusion, *The View* co-host Whoopi Goldberg took the opportunity to defend men competing in women’s sports, dismissing concerns as ignorance.
“I think part of the problem that the trans community is facing is the same problem that women face,” Goldberg said. “If you don’t know anything about our bodies, then you don’t know how it works. So, when you come in and you say, ‘Oh, these are men competing against women,’ you’re assuming that the women are weak and just can’t do anything. Have you seen female athletes? They know what they’re doing.”
Goldberg’s argument ignores reality. Women’s sports exist precisely because male physiology provides a biological advantage—something even some feminists have acknowledged. It’s not about women being “weak,” but about fairness and maintaining a level playing field.
She continued, “The same for me when people say, ‘Oh, you know, I don’t know how I feel about you.’ You do. God doesn’t make mistakes. And the challenge is not to the trans people, it’s to the people who are not trans. That’s what God is looking to see, how you treat people.”
Goldberg’s take—like the entire Bud Light debacle—shows how out-of-touch Hollywood elites are with the rest of America. They insist that regular people just need to “get over it,” but the truth is simple: Americans are tired of having radical gender ideology shoved down their throats.
Bud Light learned that lesson the hard way. The question is, will corporate America—or celebrities like Mulvaney and Goldberg—ever wake up to reality?
