There are many different beverage companies placed across the industry that invest their promotional efforts in different models. Beverage models often create the setting of intrigue for a product, advancing its selling potential and getting it into the hands of the consumer. Kiki Passo knows a thing or two about taking chances.
Her branded opportunity came when Bing Beverage company came knocking.
Bing was a start-up beverage company that was looking to reach the higher ground within the energy drink industry. Being invested within such a crucial niche of the marketplace, the company had to turn to alternatives to help their products stand out against the competition. Kiki took a leap of faith in starting the promotional groundwork for the company, branding herself alongside the beverage, and shooting imagery with beverage in-hand. The advances made through these shoots allowed the company to become a recognizable brand. The more important fact of the matter was that this advertisement space would place Kiki’s namesake on the map.
Bing chartered many different opportunities for Passo as they owed her for her starting phase work she helped the company achieve. The company started to shift her focus around vacation destinations and investing the money needed to foster modeling gigs for the young, Miami-born star. After finding herself within major cities across the nation, Passo invested more time into modeling and photo sessions.
One of Passo’s other claims to fame was her relation to Miami’s superstar quarterback, Tate Martell. The pair shared Instagram and social media celebrity. Martell’s fame came from the gridiron, while Passo’s came from an increase in modeling gigs and self-branded content.
Passo is the current owner of over 1 million Instagram followers, with additional social media tracts to Twitter, TikTok, and Snapchat. Most of the content posted on her self-titled Instagram page sheds light on her modeling work, while her other outlets focus more on her relationship with Martell.
Passo’s following comes as a mix from modeling fans and sports fans. Passo has become a heavy supporter of the Miami Hurricanes, placing the poster work for her namesake and advancing the eye sight to her social media presence. Her relationship with Martell has placed thousands of additional fans within her corner.
Passo remains committed to fan interactions and will often pose for photos or images if requested. She is not one to shy away from the spotlight, but she also remains true to her sense of character. She credits her quirks and her sarcasm to her parents, who she credits for helping to light the path to her successes. She continues to outreach new platforms as her career and Tate’s career continue to develop. Her outreach will continue to grow as she follows the pathways that she has taken up to this point in her life. The future of the model and the football star seems heavily solidified, adding to the prowess of where her career could outline as time continues to heighten her progressions.
