Hooters, a bar best known for its scantily-clad servers, has caused controversy after announcing it would sponsor a children’s under-10s soccer team for the forthcoming season.

The bar is known for the revealing clothing worn by its female employees while working, with critics referring to it as “degrading” to women.

The bar’s objectification of women has been criticized by many in the past, who have called for a change in outfit regulations or for the franchise to close.

The bar has been under fire recently after announcing its sponsorship of the Burton Joyce Under-10s, a local Nottinghamshire club.

Burton Joyce was founded in 1990 as a male-only team but has since expanded to include female players of all ages and abilities.

Hooters has only one restaurant in the United Kingdom, in Nottingham, and announced its partnership with one of the club’s youth sides late on Wednesday night.

The story has generated considerable outrage on social media, with many people calling it outrageous and suggesting that a bar known for the costumes its staff wear while serving not represent a children’s football team.

One person was taken aback by the announcement, asking why Hooters is “allowed” to “sexualize youngsters.”

‘Why are Hooters sexualizing kids and who on earth allowed them?’ they asked.

One user responded to the story by stating, “It’s not funny.”

‘This isn’t funny. Girls are playing for this team too,’ they stated.

Adding: ‘Also these lads are under 10, which makes the implication they’re going ‘phwoarrr’ at Hooters girls JUST a little bit creepy.’

One social media user described the sponsorship deal as ‘very weird’.

Another person said that the ages of the boys pictured next to the women who are promoting this deal were ‘wrong on so many levels’.

‘These lads are under 10. I very much doubt they are aware of the sexual attraction of women,’ they wrote. ‘Wrong on so many levels.’

‘In all seriousness. How can this be allowed or even tolerated?’ another user asked.

While some people were unhappy with the sponsorship deal, others saw it as no big deal – with one social media user telling those who were critical that it was “only a sports bar.”

‘This is quality! I’m having words with my sons club as to why they didn’t secure this deal,’ one person wrote on Twitter.

Another said: ‘You can’t see how many Dad’s are there for the photo shoot!’

Hooters has tried to establish Hooters restaurants in the UK before but has encountered a number of roadblocks, including those who have protested their opening of a bar in their neighborhood.

A petition started by Labour councilor Sandra Toolan in Liverpool earlier this year opposes the opening of a franchise.

‘Hooters is an archaic and chauvinistic brand and this kind type of venue is no longer reflective of today’s society,’ her petition claims.

‘Hooters employs women to promote its business activities in an exploitative manner, It demeans and degrades women and undermines female equality.’

Others, however, have rejected the concerns of such personalities as Toolan, who claim that employees at the restaurant are not compelled to work there.

‘I don’t see any issues. None of the girls are forced to dress that way. A lot of people who work for Hooters want to work for Hooters so it’s not like anyone has forced them to do it,’ said one person, supportive of the bar.

The Football Association has restrictions on the types of sponsors that are allowed to be displayed on youth teams’ kits.

‘In the case of a team comprising players all under the age of 18 years on 31 August in the current season, the appearance on or incorporation in any item of clothing of any reference whatsoever to a product, service or other activity which is considered by The Association as detrimental to the welfare, health or general interest of young persons, or is otherwise considered inappropriate, having regard to the age of the players, is prohibited,’ their regulations say.