In the high-stakes world of Silicon Valley, Nvidia stands out as both a powerhouse in the AI chip market and a relentless pressure cooker where employees are expected to sacrifice personal time for extraordinary rewards. According to a recent report, workers at the Santa Clara-based semiconductor giant are finding themselves at their desks seven days a week, often burning the midnight oil until 2 a.m. But despite the grueling schedule and the intense workplace atmosphere, many employees are sticking around—and for good reason.

Ten current and former Nvidia employees have described the company’s environment as one where high expectations and immense pressure are the norm. Meetings, which often include more than 30 participants, frequently descend into shouting matches. One former marketing employee recounted attending up to 10 such meetings a day, where tensions would flare, and voices would rise. Yet, she and many others put up with it because of what she described as the “golden handcuffs”—Nvidia’s extremely generous compensation package.

Nvidia has become a dominant force in the semiconductor industry, riding the wave of artificial intelligence demand. Since 2019, the company’s stock has surged an astounding 3,776%, transforming long-term employees into millionaires. The company’s stock grants, which vest over four years, have created a powerful incentive for workers to endure the relentless grind. It’s no wonder Nvidia’s attrition rate is a mere fraction of the industry average. Last year, only 5.3% of employees left the company, and that number dropped even further to 2.7% after Nvidia’s market capitalization topped $1 trillion.

In an industry where the average turnover rate hovers around 17.7%, Nvidia’s ability to retain talent speaks volumes about the financial rewards on offer. Employees who have been with the company for a decade or more are often sitting on substantial stock grants, enough to retire comfortably. Yet many choose to stay, driven by the prospect of even larger payouts when their next stock options vest.

A former engineer revealed that newly minted multimillionaire employees frequently boast about purchasing vacation homes or splurging on tickets to major events like the Super Bowl and the NBA Finals. The company’s parking lot is a testament to this newfound wealth, filled with luxury cars such as Porsches, Corvettes, and Lamborghinis. Real estate agents in the area have noticed the trend as well, with Nvidia employees making down payments of 40% to 60% on multi-million-dollar homes.

Nvidia’s co-founder and CEO, Jensen Huang, is unapologetic about the intense work environment. In a recent interview with CBS’s “60 Minutes,” Huang explained his philosophy: “If you want to do extraordinary things, it shouldn’t be easy.” This mentality has undoubtedly driven Nvidia’s success, but it comes at a steep cost to its employees.

The reality at Nvidia underscores a broader trend in Silicon Valley, where the pursuit of innovation often demands personal sacrifices. The tech industry’s relentless pace and sky-high expectations create an environment where only the toughest thrive. Nvidia’s culture of high pressure and high reward exemplifies this, offering a stark reminder that in the race for technological dominance, there’s no room for the faint of heart.

As Nvidia continues to push the boundaries of what’s possible in AI and semiconductor technology, its employees are paying the price—albeit with a substantial financial reward. The question remains, however: at what point does the cost of extraordinary success outweigh the benefits?