Fashion trends can spread across the globe like wildfire, with a variety of wares from the super sexy to the overtly outrageous. However, few fabulous fashion statements that are steeped in practicality, have ever make it to the fashion front lines. That is, until the former editor-in-chief of Vogue Paris, Carine Roilfeld, made a shocking discovery in China.
For centuries, Chinese women have held to the belief that creamy smooth skin is the ultimate secret to feminine beauty. Their culture teaches that a lighter complexion suggests that a woman is educated, works in an indoor environment, and possesses a measure of wealth. In addition, they believe that tanned or weathered skin is a sign that a woman works manual labor in the sun.
However, in today’s busy world, with everybody on the go, almost every woman’s clear and youthful skin is compromised with sun damage and exposure to pollutants and toxins in the air. For today’s Chinese woman, the solution was a simple one: the invention of the “face-kini” to block out the harmful rays.
Women over the age of forty make up the largest demographics to wear the face-kini to work and social events. The flexible and form-fitting face-kini comes in a variety of colors to mix and match with almost anything in a woman’s wardrobe. Costing less than $3.00 per unit, this benchmark invention is one of the few fashion statements that combines a woman’s personal style with skin-saving utility.
The face-kini comes in solid colors from conservative black to pop-art panache, or choose an eye-popping design to compliment formal attire. In addition, the waterproof face-kini has become a fast-moving fashion trend for the beach, the pool and facial protection during water sports. We all know that prevention is the best medicine, and the Chinese women are leading the way for fun in the sun without a line on their face.