Disney is once again making headlines, but not for the magical stories that once captivated generations. Instead, the entertainment giant has sparked outrage by posting a job listing for a Diversity, Equity, and Inclusion (DEI) director, offering a salary that could reach up to four times the average American income. This move is the latest in Disney’s ongoing effort to push its controversial corporate agenda, one that many conservatives believe is driving the company into financial and cultural ruin.
The job listing, which advertised a salary range from nearly $198,000 to over $241,000, comes at a time when the average American earns just $59,428 annually. This eye-popping salary for a DEI director has raised serious questions about the value such positions actually bring to the table. For many, it’s yet another example of how Disney is prioritizing its left-leaning ideology over sound business practices.
The job description itself leaves little doubt about Disney’s intentions. The company is seeking someone to lead “strategic relationships with external stakeholders, driving community engagement, and generating valuable insights to support our diversity, equity, and inclusion (DEI) objectives.” In other words, Disney is looking for a high-paid enforcer of its woke agenda, someone who will continue to push divisive policies that many believe are harming both the company and its audience.
Critics were quick to respond. Will Hild, Executive Director of Consumers’ Research, didn’t mince words in his assessment of Disney’s latest move. “DEI is a scam,” Hild said. “It is by definition an attack on competence, replacing it with the barest of bean-counting racism and sexism. There is zero value added by paying a DEI officer a quarter of a million dollars per year to enforce left-wing ideology. DEI departments add nothing to a company’s bottom line.”
Hild went on to accuse Disney of sacrificing its success in favor of the so-called “woke mind virus” that has infected the company. “That Disney is doubling down on DEI instead of desperately trying to right their sinking financial ship by abandoning explicitly political storytelling tells you just how captured by the woke mind virus a once-great American company truly is,” he added.
It’s not just Hild who is sounding the alarm. Conservative voices across the country are calling out Disney for its insistence on pushing a leftist agenda. The problem, they argue, is rooted in a narrow circle of Ivy League-educated Human Resources managers who are more concerned with wokeness than with hiring the best talent. As Hild noted, “Consumers shouldn’t underestimate the importance of contacting the companies to express their disapproval, and criticizing or mocking them on social media.”
The issue of DEI hiring practices at Disney isn’t new. O’Keefe Media Group previously exposed the company for allegedly discriminating against white males in its hiring processes. Former senior vice president Michael Giordano told an undercover journalist, “Nobody else is going to tell you this, Mike, but they’re not considering any white males for the job.”
Disney’s obsession with wokeness has already had devastating consequences at the box office. Conservative commentator Megyn Kelly pointed out that recent films like *Lightyear* and *The Little Mermaid*—both infused with woke content—have suffered massive box office flops. “We could go down the list,” Kelly said, noting how these failures are a direct result of Disney’s decision to alienate its core audience in favor of pushing an agenda that many Americans simply don’t want.
As Disney continues to double down on its woke policies, it’s becoming increasingly clear that the magic is fading. The once-beloved company is now a battleground in the culture war, and if it doesn’t course-correct soon, it may find itself losing not just its audience, but its place in American culture.
