Chinese influencer becomes the second to tragically pass away while engaging in live-streamed drinking challenges in just a span of a month. The recent victim, Zhong Yuan Huang Ge, also known as Brother Huang, lost his life on June 2 due to excessive alcohol consumption. This heartbreaking incident comes shortly after the death of another live-streamer, Brother Three Thousand (real name Wang), who was found dead after consuming a staggering seven bottles of baijiu spirits during a livestream on May 16.

Zhong Yuan Huang Ge’s demise was confirmed by his wife, who revealed that he was attempting to earn money to repay his debts. The news of his passing has sent shockwaves through Chinese media and has ignited discussions about the safety and regulations surrounding the booming live-streaming industry.

The trend of online influencers participating in daring drinking challenges to attract attention and monetary support from their followers has become increasingly prevalent. However, these dangerous stunts have now claimed the lives of two individuals within a short period, prompting calls for stricter measures to prevent further tragedies.

It is disheartening to witness the loss of young lives due to such risky activities. Zhong Yuan Huang Ge’s wife, Ms. Li, has expressed her determination to work tirelessly to repay her late husband’s debts. She faces an uphill battle as she raises their son, who is about to embark on his journey in kindergarten, and copes with the grief of losing a beloved partner.

Baijiu, the Chinese liquor involved in these live-streamed challenges, can contain up to 60 percent alcohol, making it an extremely potent and dangerous beverage. Despite the ban on drinking during livestreams imposed by the platform Douyin, some influencers, like Wang, have found ways to circumvent the rules by creating new accounts. This highlights the need for more stringent regulations and enforcement to protect content creators and viewers alike.

The untimely deaths of Zhong Yuan Huang Ge and Wang serve as a stark reminder of the risks associated with pursuing online fame through risky activities. It is crucial for individuals to prioritize their safety and well-being over seeking online validation, and for platforms and authorities to ensure the implementation of necessary safeguards to prevent further tragedies.

The loss of these young influencers has undoubtedly left a void in the lives of their loved ones and has sparked a larger conversation about the dark side of the livestreaming industry. It is our collective responsibility to learn from these devastating incidents and take the necessary steps to protect individuals from the dangers of excessive consumption and risky challenges in the pursuit of online fame.