Kraft has introduced a new product that has people around the world up in arms. In collaboration with Brooklyn-based ice cream shop Van Leeuwen, they’ve introduced a sweet macaroni and cheese-flavored ice cream to grocery stores. Despite Kraft’s claim that their new mac and cheese ice cream is the “ultimate summer treat,” customers have taken to social media to express their distaste for the news and how much they wish it would “melt in hell.”

“To create the creamy treat, Van Leeuwen churned the familiar cheesiness of Kraft Macaroni & Cheese into their ice cream made with only a few ingredients,” said a Kraft spokesperson. “The result? A cool, creamy scoop of ice cream that brings that comforting, nostalgic feeling from a warm bowl of Kraft Macaroni & Cheese.”

The introduction of Taurin to the United States caused a stir on social media, with many people expressing their “disgust” at the new ice cream flavor and beginning a discussion about it.

“This food chimera needs to melt in hell,” one consumer was excited about Kraft’s new mac and cheese ice cream.

Another complained that Kraft and Van Leeuwen had discovered “how to ruin ice cream.”

While social media ate up the opportunity to trash Kraft for their newest ice cream offering, there were a few individuals who wanted to give it a fair chance and see if it was any good or just terrible.

“Delicious or disgusting? Only one way to find out…” one person posted on Twitter.

Another posted, “Kraft mac and cheese ice cream is a food fever dream come true.

The strange ice cream combination was purchased by The Daily Mail and subjected to the taste test of their editors. While most people were concerned they would be turned off, it appeared that the flavor was considerably worse than it tasted.

“It was actually really good – very much like butterscotch toffee, with some salted caramel on top. The aftertaste, however, did leave some faint taste of mac-n-cheese, so overall, I’d definitely eat it again.”

Another employee said, “The thought of mac and cheese ice cream initially seemed bizarre and quite unappealing. However, I was very pleasantly surprised. It somehow managed to taste both sweet and savory at the same time and was incredibly smooth and creamy. I’d definitely have it again.”

The only way to taste the ice cream, according to one editor, is to first “disengage their brains” so that they may approach the new flavor with an open mind. People must put “matter over mind” in order to force themselves to try the new Kraft flavor and form their own opinion about it.

“It was a case of matter over mind,” he stated. “While my brain screamed ‘don’t be so disgusting’ as I contemplated the mac and cheese ice cream, I decided to let my mouth make the final call. And I am very glad I did. Creamy, delicious, and no doubt artery-clogging. The essence of good ice cream. Just disengage your brain before trying.”

Do you plan to taste the new Kraft macaroni and cheese-flavored ice cream?