In the wake of President Biden’s lackluster performance in the first presidential debate, MSNBC finds itself grappling with a dramatic drop in viewership, hitting an annual low that signals turbulent times ahead for the left-leaning network.
The fallout began after Biden stumbled through his debate with former President Donald Trump, sparking widespread concerns about his fitness for a second term. MSNBC, known for its steadfast support of progressive agendas and Biden’s leadership, faced a stark shift in narrative as doubts about the president’s capabilities took center stage. Analysts and even some Democrats voiced calls for Biden to step aside, a sentiment that echoed beyond conservative circles.
Recent ratings data paints a bleak picture for MSNBC. During the week of July 1-7, the network averaged a mere 569,000 total day viewers, a significant drop from earlier peaks. The key 25-54 advertising demographic saw an alarming plunge to just 56,000 viewers, marking an annual low for MSNBC in a critical market segment. This decline contrasts sharply with ratings from holidays earlier in the year, when MSNBC boasted much stronger viewership numbers.
President Biden attempted to bolster confidence during a call to MSNBC’s “Morning Joe,” defiantly declaring his intention to stay in the race despite mounting pressure. “We’re not going anywhere. I’m not going anywhere,” Biden asserted, emphasizing his belief that he remains the strongest candidate to face Trump in 2024. He defended his candidacy by pointing to his victory in the Democratic nominating process, asserting his readiness for the challenges ahead.
The fallout was palpable on MSNBC’s own programs, notably on “Morning Joe,” where hosts struggled to navigate the aftermath of Biden’s debate performance. The atmosphere turned tense as anchors acknowledged the gravity of the situation, abandoning their usual defense of Biden’s cognitive health. Mika Brzezinski attempted to steer the discussion amid heated exchanges, acknowledging Biden’s “terrible night” and the consequential questions it raised about his viability.
Joe Scarborough, joined by MSNBC contributor Mike Barnicle, refrained from spinning the narrative in Biden’s favor. “It’s not panic at this point to understand what’s at stake in this election,” Scarborough asserted, reflecting a sobering assessment of Biden’s debate showing. The candid discussion underscored the network’s recalibration in the face of Biden’s challenges, signaling a shift away from previous assurances about his candidacy.
Conservatives seized on MSNBC’s ratings dip and Biden’s debate performance as validation of longstanding criticisms. The American Tribune highlighted the network’s internal reckoning, where the once-robust defense of Biden gave way to sober reflection on his electoral prospects. Social media erupted with commentary on MSNBC’s struggles, with many users citing the network’s bias and its impact on public perception of Biden’s presidency.
As MSNBC navigates these turbulent waters, the network faces a pivotal moment in its role as a leading voice in progressive media. The decline in viewership underscores broader concerns about the future of liberal-leaning news outlets in an increasingly polarized media landscape. For now, all eyes remain on Biden as he seeks to rally support and reclaim momentum in the run-up to the next presidential election.
