In yet another blow to the flailing legacy media, the Hallmark Channel has triumphed in the ratings war, leaving CNN and MSNBC in its glittering, tinsel-draped dust. As Hallmark’s annual *Countdown to Christmas* programming continues to charm millions, Americans are clearly opting for heartwarming holiday cheer over the left-wing propaganda churned out by cable news giants.
Hallmark’s success story is a testament to what the average viewer craves: escapism, family values, and feel-good entertainment. The channel’s 32-movie holiday lineup has catapulted it to the number three spot in two key categories: primetime viewership and total-day viewership, from November 11 to 17. In doing so, Hallmark not only outranked CNN and MSNBC but also reinforced a truth the liberal media would rather ignore—Americans are tuning out their divisive narratives in favor of something wholesome.
The numbers are a Christmas miracle for Hallmark. During that November week, the channel averaged a stunning 810,000 primetime viewers and 479,000 viewers throughout the day. To put it in perspective, that’s nearly half a million Americans choosing the cozy, predictable charm of Hallmark’s Christmas romances over the doom-and-gloom theatrics of CNN’s panelists and MSNBC’s breathless rants.
Only two channels outperformed Hallmark: Fox News Channel, which continues to dominate in cable news, and ESPN, buoyed by football season mania. But for CNN and MSNBC, being outpaced by a network specializing in cheesy holiday films highlights their ever-worsening struggle to stay relevant.
The Hallmark Channel’s ratings surge began when its *Countdown to Christmas* lineup debuted on October 18. Since then, its audience has steadily grown, climbing from seventh place in total-day viewership to third. Meanwhile, CNN and MSNBC, with their bloated budgets and endless resources, failed to compete with a channel featuring plotlines about small-town bakers falling in love with mysterious strangers at the annual Christmas festival.
OMG! CNN and MSNBC ratings have lost out to Hallmark. Hallmark has more viewers than CNN or MSNBC.
🤣🤭😂 pic.twitter.com/wWehMvTSJv— Juanita Broaddrick (@atensnut) November 24, 2024
The ratings humiliation sparked glee among conservative commentators. Shawn Farash took to X (formerly Twitter) to declare, “CNN and MSNBC are now being beaten in the ratings by the HALLMARK CHANNEL. The media is being rendered irrelevant. They are melting down because they have been replaced by X and a new crop of truly FREE, independent media. WE are the media now!”
Other users joined the mockery. One gleefully commented, “What a glorious thing. I can’t think of a better way to show them they are officially irrelevant.” Another quipped, “Weird, I figured there was more cheesy drama on CNN/MSNBC.”
For years, the liberal media has tried to position itself as the gatekeeper of truth, while relentlessly pushing divisive narratives and pandering to a narrow audience. But as Americans tune out in droves, networks like CNN and MSNBC are left clinging to a shrinking sliver of cultural relevance.
Hallmark’s victory is more than a win for family-friendly entertainment—it’s a rejection of the mainstream media’s toxic agenda. This Christmas, Americans are making a clear choice: they’d rather watch small-town Christmas miracles than endure another hour of coastal elitists lecturing them. And who can blame them?
