In the latest episode of “everything is racist,” a former New Jersey teacher-turned-lifestyle influencer is being mocked across the internet for turning Sydney Sweeney’s playful American Eagle jeans ad into a public therapy session—blaming the actress’s beauty for her own childhood insecurities.

Payal Desai, 39, a self-described fashion and parenting content creator from Medford, New Jersey, went viral this week after posting an Instagram video claiming that Sweeney’s all-American denim ad was somehow an attack on young “brown girls” who struggle with self-worth in a world that (gasp) finds blonde women attractive.

“For me, I can’t help but think about the 13-year-old brown girl who gets all of her denim at American Eagle, who already struggles to see her beauty and worth in a world that continues to value white, Eurocentric beauty standards,” Desai solemnly declared in the now-infamous video.

And just like that, the internet responded—swiftly and brutally.

Colin Rugg, co-founder of Trending Politics, reposted Desai’s video to X with the caption, “The professional victims are relentless.” His post quickly went viral, racking up over 10.6 million views and igniting a firestorm of mockery.

“If your self-worth crumbles at the sight of Sydney Sweeney in jeans, I’ve got news for you: The problem isn’t whiteness. It’s you,” one user posted.

Another chimed in: “The American Eagle ad triggered your childhood trauma? Because Sydney Sweeney is blonde and beautiful? Girl, that’s not oppression, that’s insecurity. Handle that in therapy, not social media.”

Even fellow women of color weren’t buying what Desai was selling. One Latina user added, “I’m a mixed Latina, and I think she looks absolutely stunning. This has nothing to do with race and everything to do with self-esteem.”

And the backlash wasn’t limited to social media snark. Many are pointing out that Desai’s tearful monologue reeks of the same performative victimhood that’s become all too common in progressive circles—where personal hang-ups are projected onto everyone else and labeled “oppression.”

“This was probably just a grift by her to get everyone to tell her she is pretty,” Rugg added bluntly.

Desai, who left her job as an eighth-grade teacher to become a full-time content creator, has previously gone viral for her “No Dusty Sons” TikTok series, in which she preaches how she’s raising her boys to be better partners for women. In other words, she’s made a career out of preaching woke platitudes and cashing in on social justice buzzwords.

In this latest drama, Desai recounted how she once wished to “wake up blonde-haired and blue-eyed” to feel accepted in her predominantly white community growing up in Allentown, Pennsylvania. That, she claims, is why Sydney Sweeney’s ad was especially “off-putting.”

But here’s the thing: Sydney Sweeney wasn’t making a statement about race—she was selling jeans. Desai is the one who turned it into a racial issue. The actress didn’t mention skin color. She didn’t promote “eugenics.” She just made a cheeky pun about genetics and denim.

But in today’s climate, the woke crowd sees oppression lurking behind every billboard—and Sydney Sweeney, a successful actress with blonde hair and blue eyes, is their latest target.

Desai has since disabled comments on the Instagram post, a move many see as a clear sign that the backlash hit a little too close to home.

The good news? Everyday Americans are waking up to this nonsense and calling it out for what it is: emotional manipulation dressed up as social justice. And judging by the public response, the professional victimhood industry might just be losing its grip.