In yet another blow to Disney’s corporate landscape, the entertainment giant is set to eliminate 300 jobs this week as part of a sweeping cost-cutting strategy spearheaded by CEO Bob Iger. This latest round of layoffs, which began on Wednesday and may extend into Friday, marks a significant effort by Disney to streamline operations amid challenging market conditions.

According to reports from Deadline, the job cuts will primarily impact corporate positions across various departments, including human resources, legal, finance, and communications. Notably, the parks division, ESPN, and Disney Entertainment are spared from this latest round of reductions. This move comes as part of Disney’s ongoing initiative to reassess its workforce and improve operational efficiency—a strategy that has seen the company trim its corporate fat since Iger’s return to the helm in late 2022.

This isn’t the first time Disney has had to make tough decisions about its workforce. Just a few months ago, on July 31, the company let go of approximately 140 employees from its entertainment television unit, representing around 2% of that division’s workforce. Earlier this year, Pixar Animation Studios also faced significant cuts, reducing its staff by 14% and eliminating about 200 jobs.

Under Iger’s leadership, Disney has embarked on a rigorous campaign to tighten its financial belt. In a broader move earlier this year, the company announced a substantial reduction of approximately 7,000 jobs, which accounted for around 3.2% of its global workforce. These cuts are a direct response to the shifting dynamics of the media landscape, where traditional revenue streams have dwindled due to a combination of factors, including an anemic advertising market and the rapid rise of cord-cutting.

In a statement regarding the ongoing layoffs, a Disney spokesperson emphasized the company’s commitment to balancing investment in its core businesses while managing resources more effectively. “We continually evaluate ways to invest in our businesses and more effectively manage our resources and costs to fuel the state-of-the-art creativity and innovation that consumers value and expect from Disney,” the spokesperson said.

Disney’s proactive approach mirrors trends across the media industry. Just this week, Paramount Global announced phase two of its own cost-cutting plan, which aims to eliminate 2,000 jobs—15% of its total workforce—prior to a planned merger with Skydance Media next year. Such moves underscore the reality that even titans of the industry are not immune to economic pressures.

As Disney navigates these turbulent waters, the company faces a pivotal moment. The ongoing cuts serve as a reminder that in today’s fast-evolving media environment, no organization can afford to grow complacent. Investors and stakeholders will be closely watching how Iger’s strategies unfold, as the world’s most beloved entertainment brand works to stabilize its operations and regain its footing.

While these job cuts are painful for those affected, they are also an indication of a necessary shift towards a more sustainable business model in an increasingly competitive landscape. With Disney making tough decisions today, it hopes to emerge stronger and more innovative in the future—a goal that many consumers and fans are eager to see realized.