In a spirited display of their values, the conservative activist group known as One Million Moms has launched a fervent petition against retail giant Target. The cause of their discontent? Target’s recent introduction of a line of Christmas products inspired by the LGBT community, a move deemed inappropriate by One Million Moms, given the Christian roots of the holiday.

For One Million Moms, the essence of Christmas remains deeply rooted in its Christian origins, and they firmly believe that it should not be co-opted by a progressive ideology that seeks to divide consumers. The holiday season, especially for a retail behemoth like Target, should symbolize a bustling and prosperous period. However, as One Million Moms asserts, Target’s foray into woke initiatives threatens to disrupt its financial stability.

“Target’s decision to showcase controversial products rather than wholesome ones during Christmas, a Christian holiday, is ill-conceived, especially during the most financially significant time of the year for businesses,” the conservative organization argues.

The American Tribune recently reported on the emergence of woke, LGBT-themed merchandise at Target, inciting the ire of conservative shoppers. Among the products causing a stir are a pride-themed nutcracker and a pride Santa Claus.

But this is not the first time Target has found itself embroiled in controversy. Earlier this year, the company faced backlash over a line of pride-themed clothing aimed at children, as well as a “tuck-friendly” female swimsuit. Reports even suggested that Target had entered a partnership with Abprallen, a company associated with satanic apparel.

“Let Target know that as conservative parents and consumers, we are deeply disheartened by their recent merchandising choices. The leadership of this corporation has evidently failed to grasp the consequences of embracing a woke agenda, which ultimately leads to financial decline,” One Million Moms continued.

The petition launched by One Million Moms urges Target to immediately cease promoting progressive merchandise and discontinue the offensive Christmas products catering to the LGBTQ community. The petition also serves as a warning, stating that unless Target remains neutral in the ongoing culture war, conservative families may be compelled to boycott the retail giant. As of the time of writing, the petition has garnered over 15,000 signatures.

One Million Moms has also garnered attention recently for challenging what they view as a woke gender ideology promoted during the Thanksgiving Macy’s Parade. This year, the iconic Thanksgiving event featured performances involving non-binary and transgender individuals, a move that One Million Moms vehemently opposes.

“The non-binary and transgender extravaganza showcased during this Thanksgiving parade, sponsored annually by Macy’s, could potentially expose tens of millions of viewers at home to the liberal LGBTQ agenda, unless they are forewarned,” the petition warns.

“Shame on Macy’s for endorsing and supporting such entertainment. Macy’s Department Store has yet to earn our trust. It is abundantly clear that Macy’s does not have the best interests of our children at heart. Macy’s needs to understand that trust must be earned, and once it is lost, it is exceedingly challenging to regain,” One Million Moms declared. The Thanksgiving Macy’s Day Parade petition has already garnered over 40,000 signatures.