In our current culture where most things, particularly swimwear advertisements, seem to be centered around sex appeal, one marketing campaign has taken the world by storm.
Not only are the images used in these advertisements not overly sexualized, but they actually feature a women who is at least three times older than most swimsuit models. And she is stunning!
Yazemeenah Rossi, a French-born model, photographer, and artist, is the star of the new marketing campaign created to showcase the results of a collaboration between lingerie company Land of Women and the online retailer The Dreslyn.
When you look at the gorgeous pictures, keep in mind that Rossi is 61 years old! She was raised on the island of Corsica and it is obvious that she has spent her entire life taking good care of herself inside and out.
Brooke Taylor Corcia, who founded The Dreslyn, knew she had found the perfect model for her innovative campaign when she met Rossi, who now lives and works in Malibu. “This is a woman who radiates health and vitality.
Sheâs confident, sheâs a visual artist, she takes care of herself,” said Corcia, “[This line is] all about being a person whoâs well-lived and well-traveled and has intelligence and confidence, and letting that shine through.â