What would you do if you knew you were going to die very soon?

When 41-year-old Kevin Diepenbrock was faced with this reality, he chose to grab his phone to record a message for his family and friends.

After a horrific motorcycle crash that threw him from his bike, Kevin feared that his injuries would surely lead to his death. Luckily, Kevin ended up surviving the crash. His final goodbye video touched the lives of his loved ones.

It now also serves as a reminder to countless people around the world to tell loved ones how you feel before it’s too late. The crash claimed the life of another motorcyclist, Philip Polito.

Kevin suffered punctured lungs, broken ribs and spinal fractures. He was thrown down into a ravine where he suffered alone for 27 hours until he was found and rescued.

It was in these dark and scary hours that Kevin recorded his video. In the video, Kevin apologizes to his family and friends for messing up and says “I just wanted to say I love you guys.”

The message is a simple one, but it’s one we all too often forget to say in the busy day to day. When Kevin thought he was at the end of his life, saying that was the only thing that mattered.

Reflecting on those moments later, he told a news reporter that “you never say that enough” and urged everyone to tell people you love them before it’s too late.